In a retail shopping context, Black Friday refers to the Friday after Thanksgiving (4th Thursday in November) in the United States.

Although Thanksgiving is not a traditional celebration in Australia the last 10 years has seen a steady rise in Black Friday sales. This has been strongly driven by online retailers but everyone seems to be keen to get in on the act. What was originally one day of concentrated sales hype has now been extended to include Cyber Monday.

The avalanche of Black Friday emails is astounding. The first one arrived on 3rd November – a full 3 weeks before the traditional Black Friday sales. At first it was a trickle of emails but in the past week has become an absolute flood. They all just go straight to the trash folder as soon as I see them but if I was interested I could have bought anything and everything from travel insurance, stationery, books, ink cartridges, cruises, phones, electronics, holidays, wine, fabrics, magazines, flights, overseas currency, menswear, outdoor equipment, magazines, event tickets, personal care and food.

Anyway, they can send as many emails as they like, Black Friday or otherwise, but we spend our money when and where we choose and not as a result of mega-amounts of advertising about what we supposedly need to make our lives complete.

The ‘cost of living crisis’ is headline news almost every day but I wonder how many will succumb to the Black Friday sales pitch for stuff that they almost certainly do not need to be buying.

Here is a timely reminder from an old blog post – almost 9 years ago. As relevant as ever.