……..the more you save!

It is not a new line but I have been appalled to hear this numerous times on the radio over the past few days.  It is the latest advertising campaign for Harvey Norman.  I cannot remember the exact details but is based on the premise that you get a larger discount if you spend more money.  The examples in the advertisement are over $1000, over $2000 or over $3000 so we are not talking small amounts here.

I find this type of advertising unethical and just downright wrong.  How many people will get sucked in?

What do you think?