There seem to be various reasons for people choosing to substantially reduce the amount of waste that their household produces but it is essentially about not turning our planet into a mega rubbish dump.  One of the most visible issues is the plastic in our oceans so removing single-use plastic items from your life is a good first step.

The goal of zero waste is admirable but what about the litter that seems to be everywhere?

This morning I went for a walk.  We live in a semi-rural area on a narrow secondary road.  This is what I collected.

Pepsi bottle
Iced coffee bottle plus 2 pieces of the plastic label
Flattened soft drink can
Turkish delight wrapper
Half of a single serve yoghurt container
Plastic bag
Broken reflector from a vehicle

Apart from the reflector, all of the other items were knowingly discarded.  Almost everything relates to food and drink and the aluminium drink can is the only piece that is not single use plastic.

I know this is only a very small sample but I think these items clearly tell the story of where change needs to occur.

Things you can do that will make a difference (apart from not littering):

Pack your own food and drink for when you are out and about.
If you buy take-away take your own containers or choose compostable packaging.
Lobby governments to introduce container deposit legislation for all beverage containers.
Lobby for a ban on plastic bags.